Here's an awesome AP article on an event in Japan - Samurai archery. Part of the article reads:
Each year, archers in feudal shooting gear climb atop their decorated mounts for a lively competition on the beach of Zushi, a town just south of Tokyo, galloping in the sand as thousands of onlookers cheer and shout. The first competition was held here in 1199.
Here's a BBC video of the same event and the particulars behind "yabusame":